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This weekend provided a perfect example of what is possible when you combine the $1.3 Trillion Black Buying power with the power of social media.
On Wednesday, November 11th, James Wright posted a video to his Facebook page (video below) in which he says Patti Labelle's pies turned him into Patti Labelle. Since the video was posted it has been viewed more than 8 million times, more than 337K shares, and 147K likes.
More importantly, it has cause Patti's pies to sell out of most of the Walmart stores with an estimates sales of $2.3 Million in one weekend alone.
If a viral Facebook video can drive sales of a few million dollars in one weekend, it should begin to give you an idea of the real impact of the collective buying power in the black community and how we could fairly quickly improve our communities.
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