Thursday, February 25, 2021
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Squire and Femi Secrets Win over $1.1 Million in Prizes from 43North Pitch Competition


Two companies, Squire and Femi Secrets scored big recently when they competed in the annual pitch competition hosted by 43North.  The yearly $5 Million competition held in Buffalo, NY offers eight up and coming companies’ various prizing including a $1 Million Grand Prize, $500,000 in funding to build their businesses, incubator space in the Buffalo office, mentorship, and 10 years of tax abatement in New York for both business taxes and personal income taxes of the employees.

Squire, an app company led by founders Dave Salvant and Songe LaRon, has offices in New York City and Buffalo scored $650,000 to help with their barbershop app.  Squire wants to take the guess work and anxiety out of finding a barber where you live.  Squire is more than a Yelp for barbers, it allows barbers to post info about their services, book appointments and accept payments with fully integrated POS (point of sale) and inventory management systems.  Squire is currently available in 25 cities across the U.S.

Davielle Jackson took home $500,000 in funding for Femi Secrets which provides women access to protective, disposable underwear to be used during their menstrual cycles.  The product, Pretty Panty, is a panty and pad all-in-one.  Pretty Panty provides up to 8 hours of protection, is breathable, made of 100% natural fibers, chemical free, can be purchased in bulk, and is completely disposable.  Femi Secrets will use the funding to add new team members and expand their reach through business partnerships.

Pitch competitions are great method to increase the awareness of your business and win funding to help move your business forward.  Congrats to Femi Secrets and Squire for their success at the 43 North competition.

Do you know of any upcoming Pitch competitions that we should make our readers aware of?  Would you compete in a pitch competition?  Why or why not

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  • Eric Outler says:

    Young people need to see stories like these. They need to know that “boycotting netflix” and begging for minimum wage increases are both collosal wastes of time.
    This is what happens when you WORK and bring solutions to the marketplace.

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